LinkedIn has a specific editorial team dedicated to finding the best articles and posts from the web and bringing them straight to you so you always have fresh content right at your fingertips.
LinkedIn is a powerful platform for professionals to connect, network, and advance their careers. One way to stand out on LinkedIn is by publishing articles, which can help establish you as a thought leader in your industry and gain credibility among your peers. In this guide, we’ll explore everything you need to know about LinkedIn articles and how they can help you get ahead in your industry.
What are LinkedIn Articles?
LinkedIn Articles are long-form pieces of content that can be published on the platform. They allow you to share your thoughts, opinions, and expertise with a wider audience, and provide a way to showcase your knowledge and skills. Articles can cover a range of topics, from industry trends and news to career advice and personal experiences.
What's the Difference between Posts and Articles on LinkedIn?
Posts are used to share your thoughts, ideas, and expertise by publishing them on LinkedIn. Articles are a type of post meant to be a standalone piece of content that people can read without having to scroll through other posts.
How to Publish a LinkedIn Article
Publishing a LinkedIn Article is a straightforward process:
Log in to your LinkedIn account and go to your dashboard.
Click on “Write an article”.
Choose a topic and write your article in the editor.
Add visuals, such as images or videos, to enhance your article.
Preview your article and make any necessary edits.
Click “Publish”.
Tips for Writing a Successful LinkedIn Article
To get the most out of your LinkedIn Articles, it’s important to write high-quality content that resonates with your audience. Here are some tips for writing successful LinkedIn Articles:
- Know your audience: Understand who you’re writing for and what their interests and pain points are.
- Provide value: Offer insights, tips, or solutions that your readers can apply to their own professional lives.
- Keep it concise: Attention spans on social media are short, so keep your article between 500 and 1,500 words.
- Use visuals: Add images or videos to break up text and make your article more engaging.
- Optimize for SEO: Use relevant keywords in your headline and throughout your article to improve its visibility in search results.
Why Should I Write Articles for LinkedIn?
People are consuming content on the go, whether it’s on their desktop, tablet or laptop. That means that many people are reading articles on LinkedIn's mobile app.
LinkedIn is not only a professional networking site but also a social media platform. It’s where professionals spend their time to find new updates, job openings and business opportunities. The average user spends about 1 hour per day on the LinkedIn app, which is equal to an average of 1 million page views per day just from LinkedIn’s mobile app alone.
LinkedIn is not only a professional networking site but also a social media platform. It’s where professionals spend their time to find new updates, job openings and business opportunities. The average user spends about 1 hour per day on the LinkedIn app, which is equal to an average of 1 million page views per day just from LinkedIn’s mobile app alone.
The majority of marketers use LinkedIn as part of their digital marketing strategy because it offers more than just job posts and company updates. It also provides content marketers with unique ways to attract users, promote products and services and share their expertise with the world.
Write Articles into LinkedIn is Helpful ?
Posting articles on LinkedIn can help you share your professional knowledge with your connections. Help you to gain followers on the platform, all while growing your network.
Many members have the ability to use the article publishing tool on there, where it is possible to write your own article that can be up to 125,000 characters long. However, some users may not have access to the tool. Because it notes that it is not available in all geographic areas.
If you don’t want to write your own article, any LinkedIn user can share news articles by linking to them in their regular posting.
If you don’t have the ability, you could still create or share articles within the regular posting feature, which is available to all users with a limit of 1,300 characters.
If the article publishing tool is available in your area, here’s what you’ll need to do to post your own article on the platform.
How LinkedIn Articles Can Help You Get Ahead
Publishing LinkedIn Articles can have a range of benefits for your career, including:
Building credibility: By sharing your expertise and insights, you can establish yourself as a thought leader in your industry and gain credibility among your peers.
Networking: Your articles can help you connect with other professionals in your industry and expand your network.
Career advancement: Sharing your knowledge and experience can help you stand out to potential employers and advance your career.
Personal branding: LinkedIn Articles provide a way to showcase your personal brand and differentiate yourself from other professionals in your field.
Make your own LinkedIn Banner within 3-5 minutes.
LinkedIn Articles are a powerful tool for professionals looking to establish themselves as thought leaders in their industry and gain credibility among their peers. By following these tips and best practices, you can create high-quality content that resonates with your audience and helps you get ahead in your career.
So why not give it a try and start publishing your own LinkedIn Articles today?
